Momenta Insights

Podcast #25: Aligning Data to Business Value

Written by Ed Maguire | August 29, 2018

For Dan Yarmoluk, Director of IoT for ATEK Companieswork takes him wherever the “rubber hits the road” in Industrial IoT. Based in the Midwest, Dan’s customers include traditional manufacturing firms with a conservative bias toward adoption of new technologies. One of the key observations is that early IoT projects often misaligned the type of data collected from machines, for instance lacking the granularity necessary to derive business value from data analytics. He discusses the value of being close to the customer, which is too often overlooked by vendors, as key to driving value from IoT initiatives. His view is that we are seeing an inflection in the market as more traditional companies are realizing the value of connected industry projects. While Dan’s an enthusiastic advocate for emerging technologies, he shares a pragmatic bias that’s key to success for more conservative industries in their digitization journey.

 

 

Recommendations

Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience by Travis Wright and Chris Snook

The Mathematical Corporation: Where Machine Intelligence and Human Ingenuity Achieve the Impossible by Josh Sullivan and Angela Zutavern

Prediction Machines: The Simple Economics of Artificial Intelligence by Ajay Agrawal and Joshua Gans

Online courses:

https://www.edx.org/

https://www.coursera.org/

 

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