Kimberly Eubank | Digital Thread Podcast | Momenta

Welcome to episode 227 of our Momenta Digital Thread podcast series. We are pleased to be joined by Kimberly Eubank, Chief Digital Information Officer of Big Ass Fans. What started as a big idea in airflow became a revolution and is now best practice for designers, managers, and business owners across every imaginable industry and application. Today, Big Ass Fans’ products are proudly spinning and serving more than 80 percent of the Fortune 500 in 175 countries.

About Kimberly Eubank: 

Kimberly, recognized as one of Global Telecoms Business’ 50 Women to Watch, is a seasoned strategic and operational executive with a track record of successfully navigating complex initiatives and delivering tangible results. Her experience spans established Global Fortune 150 companies, start-ups, and turnarounds. She adeptly serves business and consumer segments, demonstrating a knack for building consensus and overcoming obstacles in multimillion-dollar initiatives.

Kimberly holds a Bachelor of Science in Communications from the University of Tennessee-Knoxville and an MBA from Kennesaw State University. She joined Big Ass Fans in early 2023 to spearhead their digital transformation and ensure they are Clear, Ready, and Aligned for future success.

Noteworthy achievements include:

1. Leading Day 1 Readiness for the AT&T and Cingular merger.
2. Transforming Cingular’s B2B infrastructure.
3. Overseeing the migration to a unified Identity & Access Management framework for 100 million customers.

Unique Insights: In this episode of The Digital Thread, we explore Kimberly’s strategic and operational background at AT&T and Cooper Lighting Solutions. Key highlights include:

1. AT&T – Cingular Merger: Kimberly’s role as a Digital Business Leader during this significant merger.
2. Preparing for Digital Transformation: Practical insights for companies gearing up for company-wide digital transformation.

Tune in to discover the meaning of “Digital Efficiency” and how IoT technologies impact traditional electrical appliance companies. From one of Global Telecoms Business’ 50 Women to Watch.

 Discussion Points:

• Your Digital Thread: What would you consider your digital thread (the one or more thematic threads that define your digital industry journey)?
• AT&T’s IoT Exploration: What key technologies and use cases were you exploring as Director of Product Development, Emerging Devices (now IoT) at AT&T in 2009?
• Merger Impact: Let’s hit the AT&T – Cingular merger, affecting 46 million customers. What was your role, and how did your time leading this prepare you as a Digital Business Leader?
• Defining Digital Efficiency: These lessons had cross-industry applicability, as you joined SunTrust as Senior Vice President of Digital Efficiency in 2017. How did you define ‘Digital Efficiency’, what was your remit, and what are you most proud of?
• Customer-Focused Transformation: You brought the ‘Customer Experience’ focus to Cooper Lighting Solutions in 2020, overseeing their digital transformation efforts across customer touch points. How did you organize your team and approach, and what were the results?
• Big Ass Fans: Can you tell us about the company, your role and impact as Chief Digital Information Officer at Big Ass Fans?
• The Influence of IoT: To what degree do you see IoT technologies catalyzing change in traditional electrical appliance companies like Big Ass Fans? (think about the pressure to launch digital services and even become a SaaS provider.)
• Company-Wide Transformation: How do you organize for such a wide-spread digital transformation involving all core functions of the company from engineering and manufacturing to sales, marketing, and service?