Thomas Nicholls I Marketing Podcast | Sigfox

Find your product market fit and then scale!

In this week’s podcast, Ken Forster interviews Thomas Nicholls, the founder and managing partner of One20, a company providing startup marketing advisory services. 

Thomas Nicholls is an experienced and recognized digital marketing leader and public speaker on IoT and AI solutions for Digital industry. As Executive Vice President of Communications at Sigfox, Thomas co-invented the term LPWA and played a strategic role in building the founding ecosystems for low-power IoT connectivity and first large-scale deployments.

As CMO of companies such as Delair and Alteia, Thomas led the marketing strategy for startups driving the industry's use of drones and Machine Learning solutions to extract business insights for companies across a wide range of industries. Today, Thomas is a full-time startup advisor and helps companies around the world improve their marketing strategies.

• What were some key trends from the five years leading marketing at SIGFOX?
• In a decade of leading cutting edge IoT companies, what has been your greatest learning?
• All of this has converged into your new endeavor, what is One20?
• You recently worked with a Momenta company, Oden - what is their value proposition?
• Given your success, what advice would you offer to aspiring entrepreneurs?
  
  

• "Why we sleep" by Matthew Walker - Thomas believes there is a great importance in having a balanced healthy lifestyle. There are many entrepreneurs who run themselves down and it is important to remember you are a human being. 
  
  And more…. so make sure to tune in….  

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