Momenta Insights

Greg Snipper | Digital Leadership Podcast | Continual

Written by Ken Forster | July 1, 2020

Greg Snipper is the Co-Founder and CEO of Continual, a company providing mobility experience analytics. Headquartered in Israel, Continual is a Momenta Ventures portfolio company. Greg brings over 28 years of International experience in business development and sales, including over 18 years in the mobile optimization market, subscriber experience and subscriber behavior analytics. He has held senior leadership positions in publicly traded companies and start-ups in the telecoms and semiconductors sectors, and voluntarily mentors’ young start-ups to help grow their business. 

 

In our conversation, Greg takes us through his early work in the optimization market, which eventually led the founding of Continual, monitoring subscriber behavior to reduce costs. Greg shares his thoughts on the mobility market 10 years ago when he originally started his journey compared to today, and how there is less tolerance for limited connectivity on the road. He parses predictions for the next 5 years in the connected mobility space, and the criticality of getting operators and car manufacturers to talk about why connectivity is vital for the future. Lastly, he touches on why Israel has become a hub of exciting up-and-coming startups. 

 

This podcast is essential listening for any entrepreneur looking to emerge. Greg shares tangible advice applicable for anyone looking to start their own company, as well as a practitioner’s perspective on connected mobility. 

 

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