Potential mistakes when entering the emerging U.S. market and use case examples of solutions
Executive Summary:
The United States is the biggest single marketing entity in the world for technology innovation. While other countries like China and India have larger populations, there's no other country that offers the combination of attractive factors in a single language and culture, established contract law, stable currency, decent infrastructure and above all, sophisticated customers with money to spend.
While the benefits of an American market presence are significant, there are numerous challenges that must be addressed when planning a successful launch. This may include under-investing in resources, funding constraints, governmental regulations, culture, location, unrealistic expectations and more. Too many arrive with ambitious plans only to leave in a short year or two after failing to make ends meet without ever fully understanding the market.
Key Topics:
- Common mistakes companies make when entering the U.S. digital industry
- The implications, challenges and risks at hand for U.S. technology innovation
- How to be proactive in your planning
- Best practices for success
